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  What are the phases of a product launch?

The first phase is called the Pre-prelaunch and includes tasks such as writing your launch plan, setting up your team, getting your product ready to sell, creating your offer and setting up your technical systems.

The prelaunch is next where you complete tasks including warming your prospect or buyer list, getting their feedback on your blog, surveying them to uncover their needs and objections and interacting with them via webinars.

The third phase is the actual period the cart is open and is referred to as the Launch or the Cart Open. During this phase you'll use a variety of social triggers to get prospects to take advantage of your offer while it's still available.

In the fourth and final stage, post-launch, you'll find out why people bought and why they didn't buy so you can learn how to improve your marketing system. You'll also employ stick strategies to keep customers happy and reduce returns during the guarantee period.
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