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  What is a sales letter?

A sales letter is typically a web page that is designed to persuade the reader to purchase a particular product or service. A sales letter is typically the last stage of the sales process and is sent out after the customer has seen all the prelaunch content.

The sales letter has 4 key sections:
1. the headline
2. sub-headline(s)
3. body copy
4. call to action
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