Launch Video

Today I am going to answer one of the most common questions at Launch Answers Now.

What is a product launch?

Watch the video to get your answer.

Jeff Walker famously said that a product launch is really taking a sales letter and turning it on its side and then delivering it over ten days or so. In other words you start off by building a relationship and explaining to your prospect how someone, who is just like them, benefited from buying your product or service.

The story develops over the course of the launch to include social proof. That is, references of happy customers, building reciprocity where you give away fantastic content to build gratitude and demonstrate your worth, create a value equation which demonstrates a fantastic Return on Investment and a Risk Reversal Strategy that includes money back guarantees

And finally a demonstration that the real risk is not in buying your product.

{ Comments on this entry are closed }