From the category archives:

Product Launching

How To Set Up Rolling Product Launching Events

One of the best product launching strategies is the rolling launch. Understanding how you can use a rolling launch as part of your product launching strategies will allow you to add more revenues on a continuous basis. Also, knowing how to set up your rolling launch is vital to have success. Most importantly, understanding some of the uses of the rolling launch will help you better prepare to integrate it into your ongoing marketing process.

What Exactly Is A Rolling Launch

A rolling launch is a product launch that is repeated over and over again. This is an effective product launch strategy as you are giving a product launch invitation to several different lists over the course of a time and you do not have to change much of your core launch content. This allows for continuous income that repeats itself as opposed to a one time launch and short lived payday. This also allows for your sales systems to keep moving which allows you to tweak your copy and offer more often as well as work out bugs in your system or improve upon other areas.

Setting Up Your Rolling Launch

Basically when setting up your rolling launch, you will set it up similarly to a normal product launch other then you will be planning to maintain your launching platform for a longer term as opposed to putting it together and then closing it to the public. This also allows you to have the option to leave the cart open and allow for trickling customers who find your landing pages and pre-launch content if you want or you can only open it when you are actually doing each launch.

You will also be able to set up your sequencing within your mailing autoresponder. This way, a lot of the work you have already put into the planning and setting up of the launch is already done. One thing to keep in mind is you will want to make sure your content in your pre-launch content is evergreen or has no time references that would not line up with your launch or that you update key areas of your launch content for each launch.

Lastly, delivering the launch is basically the same as a normal launch however you can make your rolling launches much more automated and less personal towards the list and more of a standard series of pieces of content throughout your sequence. Either way has benefits to them, so it will be up to you if you how automated you want to have it.

Product Launching Ideas For Promoting Your Rolling Launch

There are several uses of how you can best utilize your rolling launch platform. One is utilizing joint venture partners. In this strategy you would be launching to one joint venture partner at a time and ideally you want to make the launch much more personal towards your partners list. One way to do this is through a teleseminar or a webinar where you get on a conference line or webinar with your partner and allow the partner to do an interview of you. You could then of course give a pitch at the end of the call or you could announce that you are going to have a special promotion in a few days to only those on your partners list. One sneaky trick is to give an even better deal to those only on the call.

A second strategy for the rolling launch is to test different advertising avenues. This allows you to see what advertising is best working. For example utilizing only pay per click clients who come to the site as opposed to the traffic you drive from banner advertising. This allows you to see if your advertising avenues are working or if they are not worth going after.

A third strategy to use rolling launches for is to test your marketing message or campaign. Here you can tweak your offer, your sales copy and your sequencing to fine tune it for bigger launches later on.

Action Steps For Your Rolling Product Launching Event

Decide on what you plan to launch and then plan on how you will test it. Get your systems set up. You will need to set up your content delivery system, your sales system and your testing systems. Next go to others in your market and build relationships so you can later launch to their list. Finally make sure you are testing something in each launch. Just be sure to not test too many things at once so you will not understand what made a different in your conversions.

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What the Gurus Won’t Tell You About Product Launching

If you learn this secret you can plan your product launches in advance. The secret is, the ‘syndication’ of product launching with the major players in your market. You will need to know how to find the major players and then how to organize your launches in such a way that you can all remain profitable and at the same time work with each other and not against each other. Syndicating your market can be one of the best things you can do to get the leg up over the smaller tier competition.

Syndication of Product Launching

Basically when you ‘syndicate’ your market, you are organizing your market so you are not sending out a product launching invitation at the same time. In order to do this you need to first plan how you will syndicate your market, who to include, make connections with them. Once you’ve done that then get them together, plan out the strategy and then most importantly work to position yourself as the leader of that market. If you’ve done a thorough job on putting this together and organizing it you can find you have now some unique positioning with your peers.

How To Find Others To Add To Your Market Syndicate

Now, when you are going out to look for others to be part of the group, you will want to first look at like businesses. These are businesses that are very similar to yours yet are unique in their own way. Next you will look at your direct competitors. You may find after meeting and strategizing with them that either they or you are willing to offer something different as opposed to what you are already offering. This way you or they will carve out your own slice that does not overlap each other entirely.

Next, take a look at complimentary businesses and how they can fit in and add value. This is great as not only are they not direct competitors, but they will have products and services that tie into your current customers without taking away from what you provide and hopefully for a bonus they will even make your product or service that much better. So the main goal here is you will want to make sure that each business has its own unique selling point or unique angle to how they approach your market so you do not run over each other or compete against each other in holding the attention of your market.

Organizing Product Launches For A Healthy Monthly Income

Now that you’re organized and you’ve managed to get several other businesses into your syndicate it’s time to actually organize the group. First you will need to schedule your product launching activities. Make sure to space apart those businesses that are very similar as to not have your market trying to decide who to pay attention to. Next, you will need to plan out your mailing schedule so to ensure that you are not mailing on your own promotions or anybody else’s outside of the group. You have to give priority to the group so they can ensure to support you when your time comes to launch your products or services.

Lastly, and this is a great strategy to use in your product launch ideas is to hold teleseminars or webinars with each other during an online product launch to add value to your lists. Give out great content, related to what you are launching and make special offers only to those who are on the webinars. This does several things. First, it provides value to your partners list. Second it also allows them to get to know you while the list owner is endorsing you. Lastly, you again offer tremendous value as you can offer them a great deal. They’ll not only appreciate your partner for putting this webinar on, but they’ll now appreciate you as well.

Getting Started Syndicating Your Market

So to go out and get started in your market you need to follow these 3 key elements. First, plan your syndication strategy. Second, go out and find the businesses to include in the group. Third, organize all your product launching efforts and any other promotions you plan to have throughout the year. By following these 3 key steps, you will be able to go out and get your market syndicated and then position yourself as the leader of the syndication.

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The 3 Product Launching Techniques When Doing A Quick Launch

There are all kinds of different product launching ideas out there that work, but there are 3 key techniques that you must include in your product launch or you are sure to lose sales. Those three techniques are the ‘Why’ Factor, you story and how you lay out your launch in a sequence. You will [...]

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Product Launching With Event Based Marketing

What is Event Based Marketing and how do you use it when product launching? Event Based Marketing is a time sensitive marketing method that you can use to launch to your customer list or a single customer at a time when they are looking specifically for your product or service. Communicating with your clients or [...]

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Product Launching – The Killer Marketing App

Product launching is one of the most important skills you can learn or bring in to your business with the assistance of a Product Launch Manager. Why? Because if you know how to successfully launch a product, your business could grow by leaps and bounds! A successful product launch can drive massive numbers of new [...]

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