Sin Number One is quite simply to have no product launch plan. A date of when you are going to open the cart and invite people to start buying your wonderful product does not constitute a plan. If you really don’t know what to include visit Launch Answers Now home page and here you will find some great launch information and you can ask any questions on launches …so no excuses!
Sin Number Two is not knowing who your customer is. As you develop your product you should have a clear picture in your mind who your product is for. As you build your list of potential customers have conversations with your list and get to understand what they want and a little bit about who they are.
Sin Number Three. There are people who will say that you don’t need to have a product fully ready in order to launch. Believe me, after you have been through a stressful product launch, the last thing you will want to do is to start developing the product whilst fending off emails and requests for rebates because your product isn’t available.
Sin Number Four. Once you are past the seed launch stage you really need an affiliate plan in place. The top affiliate can bring hundreds of thousands of prospective customers to your launch table. Be ready to feed them!
Sin Number Five. You don’t know when your competition is launching. If there are multiple products launching at the same time and they all look they do the same thing, you will obviously sell less, but there is also a good likelihood that the overall sales for that market sector will also be reduced. It is in everyone’s interests to phase launches, so find out who and when!
Sin Number Six. If you over promise and under deliver it could take you years to get your reputation back. I recently bought a product from a well-known marketer and it was poorly produced, lots of spelling mistakes and where it said it was easy, it was a horrendously complex. Yes I got my money back, but it will be a while before I trust him again.
Sin Number Seven. This gets me like finger nails down the chalkboard. You use the “server crash” story. If you are too incompetent to find a server supplier who will give you enough resources then please just fix the problem and don’t shout about it. I know there are those who think that telling the world that the server has crashed and that this conveys the message that you have a super popular product. No it just says you had incompetent launch planning and I wonder what else you didn’t think of.
I hope you enjoyed these seven deadly sins of product launch marketing and even more importantly perhaps they made you think about your up and coming launch and what to avoid. Please remember if you have any launch questions then we would love to hear from you at the Launch Answers Now home page.
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