Product launches can be a tricky way to introduce your new products or services to your market, but if you know what your prospects are already thinking, that could give you a leg up at your chances for success.
How would you like to get inside of your customers heads while they’re eating up the content you’re serving all while you collect their inner wants and desires? Sound compelling? Interested? Well then, lets explore 3 methods of content deployment and how they can help you find out if what you are about to offer is going in the right direction as your markets mindset.
Firstly, when brainstorming your planned product launches, you want to build them into a story. Not some fictitious story line where you mislead or misdirect your market, but the story that leads up to why you are going to launch. You want to engage the prospect in their own territory, where they are comfortable and lead them into your story where they have a desire to know more. You can even build stories within your story throughout your launch. Often times this may even cause controversy within your launch and really get readers or viewers fired up on certain topics and get into lengthy discussions on your blog.
Now by doing this you have encouraged those who are interested to do a great deal of talking in the open market, blogs, forums, etc. about your story and enables you to see what they’re talking about. This also allows for you to get an understanding of what their hot buttons may be.
This is where your product launches get interesting as you have just built a mini community of followers both who like what you have to say and some who don’t. People naturally like to be part of a community and to be socially active within that community so you want to encourage them to continue to talk and discuss your message and what their views are on it. Keep in mind though, you have to engage them and talk with them, the good, the bad and the ugly.
Now when product launches begin to roll out, you want to make it into an event. This event is what your story and community building is leading up to. Your event (or launch) and your story need to coincide and stay congruent throughout your launch. Your message should remain clear and consistent as much as possible, however there may be some instances where it is possible that your event must change in some manner due to the reaction of the market. You want the prospects to be engaged and anticipate your next piece of content and your launch date similar to when you anticipated your favorite holiday as a child (or maybe still do).
Now that you’ve shared your story, began building a community and turned your launch into a much anticipated event you have a better leverage and understanding as to how to put the final touches on your offer, your sales message and hopefully your price point will be clearer.
If you use these 3 psychological triggers when engaging with your market before you launch, you will ensure yourself much better chances at success as you will have more insight and market intelligence from your prospects, simply by allowing them to discuss your story and by engaging them by asking for feedback.
To learn more about product launches or to get help on your product launch, click on the orange question mark on the top left side of this page and ask a question or visit the other posts here on our blog to learn more.
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We wish you the best in your launches. We’re here if you have any questions. 
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